Digital Product

Digital Arena

Just because you can’t be courtside, doesn’t mean game night’s gone. During every Spurs game, tap into the team wherever you are with the Digital Arena. Featuring exclusive games, fan chatrooms, live stats, and more, it’s everything you love about a live game and then some—all right from your phone.

Contributors & Integrations

Product Developer

MLSE

Product Design

Matt Schad

Integrations

Tradable Bits, WSC

Ideation, Process & Features

When COVID struck and all of professional sports were unable to have in-person attendees, the way we all consumed sports had shifted. The Digital Arena was birthed from the need to keep fans engaged with the team, but even more importantly with each other due to the absence of being together in the physical.

Through a chatroom (sometimes with special guests!), live trivia, and various predictive elements, we were able to deliver fans an engaging second-screen experience.

Performance

Relatively small, but highly engaged local audience

85

Average Fan Session

525

Average Game Attendance

2,500

Comments per Game

Testimonials

The Digital Arena has allowed me to enjoy the season even more! I was unable to make my yearly trip with my aunt to a Spurs game so this was a great feeling.

The digital arena is great, the games and trivia fill the game breaks and the group chat and admin there make it feel like you’re involved in something. A really nice environment to enjoy the Spurs games.

My first time in the arena and I loved it! I was just season holder last year and thinking about getting back.

Visuals