Just because you can’t be courtside, doesn’t mean game night’s gone. During every Spurs game, tap into the team wherever you are with the Digital Arena. Featuring exclusive games, fan chatrooms, live stats, and more, it’s everything you love about a live game and then some—all right from your phone.
Digital Product
Digital Arena
Contributors & Integrations
Product Developer
MLSE
Product Design
Matt Schad
Integrations
Tradable Bits, WSC
Ideation, Process & Features
When COVID struck and all of professional sports were unable to have in-person attendees, the way we all consumed sports had shifted. The Digital Arena was birthed from the need to keep fans engaged with the team, but even more importantly with each other due to the absence of being together in the physical.
Through a chatroom (sometimes with special guests!), live trivia, and various predictive elements, we were able to deliver fans an engaging second-screen experience.
Performance
Relatively small, but highly engaged local audience
85
Average Fan Session
525
Average Game Attendance
2,500
Comments per Game